{"id":1100,"date":"2019-10-11T11:46:03","date_gmt":"2019-10-11T09:46:03","guid":{"rendered":"http:\/\/archivesradios.be\/Radio2019\/?p=1100"},"modified":"2025-05-11T15:01:56","modified_gmt":"2025-05-11T13:01:56","slug":"les-premieres-pubs","status":"publish","type":"post","link":"https:\/\/archivesradios.be\/Radio2019\/les-premieres-pubs\/","title":{"rendered":"Les premi\u00e8res pubs"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Le 1er juin 1982\u00a0 les plus importantes radios priv\u00e9es belges diffusaient les premiers spots publicitaires sur les ondes. La publicit\u00e9 commerciale \u00e9tait encore interdite sur les ondes priv\u00e9es et publiques. Bien qu&rsquo;elle ne f\u00fbt pas directement concern\u00e9e La RTBF d\u00e9posa imm\u00e9diatement plainte contre les radios francophones concern\u00e9es, et gagna son proc\u00e8s uniquement \u00e0 Li\u00e8ge contre Radio Basse Meuse.<\/p>\n<p>Les premi\u00e8res radios qui s&rsquo;\u00e9taient lanc\u00e9es avec la r\u00e9gie IP \u00e9taient :\u00a0Radio Contact \u00e0 Bruxelles, Radio Int\u00e9rim \u00e0 Tournai, Radio M\u00e9tropole \u00e0 Charleroi, Radio Basse Meuse \u00e0 Li\u00e8ge et quelques radios n\u00e9erlandophones. (Les r\u00e9seaux n&rsquo;existaient pas encore, ils seront effectif (mais ill\u00e9gaux) 5 ans plus tard).<\/p>\n<p>Nous vous proposons d&rsquo;\u00e9couter Andr\u00e9 Van Hecke le directeur de la r\u00e9gie IP de l&rsquo;\u00e9poque raconter comment les pubs sont arriv\u00e9es sur les radios.<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1100-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/avh.mp3?_=1\" \/><a href=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/avh.mp3\">http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/avh.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1100-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/avhpub.mp3?_=2\" \/><a href=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/avhpub.mp3\">http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/avhpub.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>Et la toute premi\u00e8re publicit\u00e9 diffus\u00e9e sur les radios concern\u00e9es (en version Fran\u00e7aise et N\u00e9erlandaise)<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1100-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/pubwipfr.mp3?_=3\" \/><a href=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/pubwipfr.mp3\">http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/pubwipfr.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1100-4\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/pubwipnl.mp3?_=4\" \/><a href=\"http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/pubwipnl.mp3\">http:\/\/archivesradios.be\/Radio2019\/wp-content\/uploads\/2019\/10\/pubwipnl.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le 1er juin 1982\u00a0 les plus importantes radios priv\u00e9es belges diffusaient les premiers spots publicitaires sur les ondes. La publicit\u00e9 commerciale \u00e9tait encore interdite sur les ondes priv\u00e9es et publiques. Bien qu&rsquo;elle ne f\u00fbt pas directement concern\u00e9e La RTBF d\u00e9posa imm\u00e9diatement plainte contre les radios francophones concern\u00e9es, et gagna son proc\u00e8s uniquement \u00e0 Li\u00e8ge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1100","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/posts\/1100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/comments?post=1100"}],"version-history":[{"count":2,"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/posts\/1100\/revisions"}],"predecessor-version":[{"id":2056,"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/posts\/1100\/revisions\/2056"}],"wp:attachment":[{"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/media?parent=1100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/categories?post=1100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archivesradios.be\/Radio2019\/wp-json\/wp\/v2\/tags?post=1100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}